Creating Brand Images for your Reiki Business

Brand images are the images that help marketing your Reiki practice. Your brand consists of your logo, tagline, fonts, colors, and style. The images you use in your brand incorporate how these components are used to represent your Reiki practice.

Most of us can recognize branding from Nike, Coca-Cola, Amazon, and other large companies as these companies consistently brand their business using the same images and style in their marketing.

Once you create the style of how your brand is represented, you then use this style in all of your images so that your Reiki practice is visually consistent and recognizable.

When building your Reiki practice, a visually consistent image for your business brand is an important consideration to help potential clients identify your business. Your business image represents your Reiki practice and how you want to present it to your potential clients.

Using images to establish your business brand can help in many ways including:

• Presenting your practice as professional
• Creating a unique identity for your business amongst other competitors
• Conveying your business identity visually
• Building loyalty and trust
• Expressing your business values
• Building a memorable presence of your business across multiple platforms

The type of brand images that you should create for your business will depend on the services and products that you offer and how you wish to market your business to potential clients. If you focus on operating and advertising in your local community, then you may only require items such as business cards, letterheads, and office signs.

However, if you operate and advertise on the internet, then your brand images should include website images as well as images for social media and online advertising.

Below is a list of some of the common images you may need for your Reiki practice to use in both local and online domains:

OFFLINE:

• Logo
• Letterhead
• Business card
• Brochures
• Labels
• Promotional products – pens, mugs, bags, stickers etc
• Flyers, leaflets
• Invoices
• Signage – office, car
• Stamps
• Workshop materials

ONLINE:

• Website images
• Logo
• Headers
• Blog featured images
• Favicon
• Icons
• Social media
• Profile images
• Headers
• Covers
• Thumbnails
• Templates
• Video overlays
• Image overlays
• Watermarks
• Documents
• Letterheads – headers, footers
• Ebook style guide
• Newsletter style – headers, footers
• Ecourse images and documents

Below are some examples of branding images from Reiki Therapy Resources that show how a cohesive set of brand images can be used in various ways.

• Website Logo
  
• Facebook Header
• Twitter Header
• Ebook, Document, Workbook, PDF handout header
• Favicon
• Facebook profile
• Twitter profile
• Instagram profile
• Pinterest profile
  
• Email Signature
• Letterhead

• Social Media image templates